You Know Your Company Has a Data Problem When......

·         Your Business users don’t know where the data is stored...

·         Your data warehouse system lead doesn't know the name of data warehouse DBA's

·         A key customer is lost and no one knows why

·         Scarily large number of meetings are held to decide which data source is more accurate

·         Two reports about same metrics from two different data source give different picture

·         The impact of a key customer campaign is known only to one sales person who is on vacation the day campaign runs (or crashes)

·         To get simple report, you have to submit a bug ticket

·         A report of a customer campaign shows up days after the campaign completes

·         The question “how many customers we have” gets you different answers

·         The question “who are our key customers” gets you “deer-in-front-of-headlights” expression

·         Centralized Metadata??? Duh?

·         Business decisions are taken on “I think so…” logic

·         Each department wants to create its own marts and data warehouses

·         DBA's have no idea about purpose of their data warehouse but DB size is a bragging point

·         Getting older data is like asking Santa for a Ferrari……

·         No one has clear idea about who uses thousands of reports

·         Retirement request for old, never-used data warehouse is met with “…I don’t know, we get “lots” of reports….”

·         Data policies are not written

·         Data governance is non-existent

·         Data and Strategy are oxymoron terms

·         Data is not viewed as an asset

·         Data quality is major project

·         “Flying Blind” is considered an adventure….
·         Visualization is more important than data correctness
·         Data and data people are given second class citizenship….